PT. Glori Mulia Utama is a distributor for luxurious and fine glassware and dining table ware. There are some brands that represent by PT. GMU; Reidel, Spigelau, Waterford, Ravenscroft, Christofle, and Faberge.
Besides selling the product to the personal buyer, PT. GMU also concern in selling the product to 5 Stars Hotel in Indonesia. These are some hotels that become PT. GMU valued customer: Four Season Jakarta, St. Regis Bali, Bvlgari Hotel Bali, Nikko Bali Hotel Resort and Spa, Grand Hyatt Jakarta, and JW Marriot Hotel Jakarta.

MAIN ISSUE	DETAIL
Which Type of e-business applications we develop?	CRM, because of some reasons: Many of PT. GMU focuses on B2C and B2B (Beside personal buyer, most of the GMU customer is 5 Star Hotel in Jakarta and Bali). CRM will be very important because the customer usually buying the product regularly, even in replacing the destroyed product or to fulfill new expectation of luxurious glass and dining product.
Which Technologies do we use?	PT. GMU will need web-based for some reason: Giving detail information of the products. Direct ordering via website. Customer Service to give faster reply to customer’s questions.
How do we achieve quality of service in application?	The website must contain: Descriptive Information. Clear Divided Part of Information by Brand. Security Maintenance. Using Thumbnail for father speed. Compatible with browsers (ex: IE, Firefox, Safari). This website will be maintained regularly with CMS.
Where do we host applications?	Extranet, because we will be easy to interact with customer and supplier
Application Integration	Integration of e-business solutions with: Legacy systems. Partner systems. B2B.
Which access platforms do we support? Which development technologies and standards do we use?	Window, Mac Using personal CMS such as Wordpress or Joomla . Using Javascript and Flash Movie to give user a new experience with interactive website.
How do we manage content and data	Always do update of the website by administration website (using tools personal CMS). Content and data will be managed regularly according to the specification, for example: For Price Everyday update according to the currency, because all of the products is imported from overseas. For Product Seasonal, according to the new item arrived or if there are some items not to be sold anymore. For Additional Information Seasonal, according to what kind of promotion and period of the promotion available. For Checking the Question from Customer Every hour, for giving the update information and avoiding misunderstanding. For looking at the customer request Every hour, for giving the feedback as soon as possible and make the customer satisfied as they can fulfill their need in a short time period.
How do we manage employee access to the internet?	Only limited people who are available to have the access to the website, such as: Web Administrator. Owner. These people have the ability to access the private data (update, insert, and delete information).
How do we secure data?	Using authentication or encryption the password so that people who do not have the access to the private file cannot change the contain of our website. Regular monitoring the website from viruses or another threat.

Building a website is not easy. We need a lot of preparation in order to create a successful website that can give benefit to our public and ourselves. There are some important steps that need to be considered:

1. Establish Selection Criteria for Merchandise to be stocked
   Through the use of a software wizard, menu, context-sensitive menu or other mechanism, the user is able to establish criteria for merchandise selection. Such criteria can be one or more of the following:
   • Category (Glasses, Plate, Utensil, Silver ware, etc.)
   • Sub-category (red wine glasses, decanter, spoon, tray, etc.)
   • Manufacturer (by brands)
   • The starting date (based upon seasonal changeover, delivery schedules, sales, etc.)
   • The ending date (of sales, seasons, etc.)
   
   
   
   

   


2. Specify Desired Website Organization
   This step comprises establishing the framework of a website that defines the look and feel of the site, site index and mechanisms for navigating to other pages, organization and space allocation of merchandise placement, special categories, etc.


3. Create the Website's Graphic Design
   The website design has to be appropriate with the product offered. The Graphic Design has to be Tools such as Microsoft's FrontPage, etc. are commonly used to design the layout of a website, place graphics, establish hyperlinks, etc. according to the retailer's needs and desires. Appropriate website design for PT. GMU should be simple and elegant representing the product offered. Black and white colors for background are suggested.


4. Build or Re-built the website
   
   1. Buy our domain name and sign up for a hosting service.
      This is the first step of developing any type of commercial website. Usually the companies that offer domain registration will also offer hosting services. The name of the website should be easy to remember and attractive. For example: www.gmu.com, www.gmu-dinningware.com, or www.gmu-indonesia.com.
   2. Select website design software for our retail website.
      However, we can also utilize e-commerce templates. Template Monster offers a great selection of e-commerce templates that we can use when creating a new retail website. Finally, we will want to buy a shopping cart program. Volusion and 3D Cart offer some of the most respected shopping cart programs on the market.
   3. Pull together a price list and a product description list that include all the items our plan on carrying on your retail website.
      Use both of these lists when setting up retail website. For each item we want to host on our retail website you will need a clear color digital image. For more advanced websites we will want to include multiple photographs of each item, with special shots taken of important product details.
   4. Use our website design software to create the basic layout of your new retail website.
      We will need to use the import image option to upload your product graphics to our website. Then use the text editing tools to name the products, assign them a product number and to enter a product description. Also, we have to make sure that we assign each product a price.
   5. Upload our shopping cart program to your hosting service.
      At this point we will also want to link our shopping cart program to our current merchant credit card account or to your Paypal account. This way, your customers will be able to make purchases online and the payments will be processed using these accounts.
   6. Manage our retail website.
      To keep our retail website functional, we will need to monitor orders, keep the inventory data up-to-date and you will need to add and modify text, graphics and supplemental information posted on our website periodically.


5. Consider the Security
   We also have to consider about the website security in order to prevent the website get contaminate by virus or unexpected threats. The security will protect both of our customer and us. Any important information must be secure and only limited people can have the access to change the data information.


6. Testing and Launch the Website
   We have to make sure that all of the features in our website already working. Don’t make the visitor inconvenience with the website problems, such as: unlink button, long loading time for opening pages (usually cause by the big size picture and javascript). We have to create the convenience website so all of the visitor will enjoy visiting our website.

MANAGEMENT ISSUE IN BUILDING A WEBSITE

We have to create purpose before building the website in order to make the website could give benefit to us not only as cost centre. There are some important steps that have to be considered:

Step 1
Budgeting

The budget has to cover (at the very least):

• Planning - setting out requirements and perhaps a specification
• Design or 'visuals' - sample pages to show the style, maybe leading to changes in livery for web use
• Implementation - including databases, associated support software, integration with existing systems
• Testing - both functional and cross-platform compatibility eg PC, Mac, Internet Explorer, Netscape, Safari
• Launch - deployment of component parts, website configuration, marketing, search engine registration
• Operational costs - hosting, marketing, CRM, secure certificate
• Website content management - in-house, out-of-house

Frequently thought is only given to the design element, but most serious websites also require databases and perhaps integration with an existing sales order processing system. However there are minimum costs below which you cannot expect a reasonable result. As ever, it's a balance.

Step 2
Design issues

Website design has a lot of constraints - notably the shape, size, resolution and color capabilities of the viewing system. Font options are also severely limited at the present time. The accurate placement of design elements that print media allow is not available on web pages, so there are a series of compromises to be made.
The following list indicates most of the major design considerations:

• Target market - what viewing facilities are they likely to have?
• Base layout - is there an existing corporate livery to follow?
• Content - how often does it change? How will it be managed? Is it date dependent?
• Databases - do you have corporate data or reports that need to be presented?
• Multimedia - is it appropriate?
• Accessibility - what's appropriate to your market and your legal obligations
• Interactivity - this frequently requires database support to remember visitor details
• Search/drill down facilities
• Multiple languages - French, German, Italian, Spanish, Scandinavian, Arabic, Russian, Japanese
• Locales supported (eg British, US, Australian or other)
• Scope
• Security - particularly for commerce
• Visitor experience - speed, ease of navigation
• Newsletters - collecting addresses
• Forums - creating a community and a reason to revisit

Step 3
Commerce

There are specific issues with commerce that can cause problems. Apart from selling something downloadable like software or reports (which are infinitely available) any other system has to take account of stock either in-house or from a wholesaler. Some of the issues are:

• Shopping systems - product management, price list management, baskets, special offers, affiliate schemes
• Payment handling - credit card, cheque, credit transfer, wire transfer, manual or automatic
• Credit card transactions - merchant ID, AVS (address verification system)
• Secure certificates
• Drop shipping - shipping directly from a wholesaler
• Integration with your existing sales order processing system
• Serial number management (software sales only)
• VAT processing - place of supply, place of delivery considerations, EU issues
• Terms and conditions, copyright, privacy policy and securing 'personal information

Step 4
Legal

Legislation is starting to catch up with Internet trading and so this is a moving target. At present there are three main sets of legislation that affect websites:

• Disability Discrimination
• Distance Selling Regulations
• Data Protection

The terms and conditions of trade should also be specific about the jurisdiction in force eg England & Wales or Scotland.

Step 5
Marketing and promotion

Some enterprises lend themselves more readily to search engine promotion than others: ceramic tiles are very difficult to promote because of the wide use of both the words ceramic and tile; a website selling Bewick engravings is going to be much easier to promote, not least because there's a proper noun in there.
Some important considerations are:

• Getting useful traffic to your website - as opposed to inappropriate leads that waste your resources
• Keywords/meta tags - important for some search engines but not the principal one: Google
• Offline promotion - frequently more important than online promotion
• Company livery should incorporate the website and email addresses - unbelievably frequently omitted

Step 6
Operational issues

Once the website is up and running there will be costs involved in promoting and maintaining it. Out-of-date websites are a turn-off for visitors and are therefore counterproductive.
Keeping the content of your website fresh may turn into something akin to magazine production where there is a need for continuous input. This requires the content management to be someone's responsibility on a weekly, monthly, quarterly basis as appropriate. In other cases it may just be a question of keeping course data or an events list up-to-date.

Source:

• http://www.caz.ltd.uk/bd/wi.asp
• http://www.ehow.com/how_4529681_creating-new-retail-website.html
• http://www.freepatentsonline.com/7386490.html
• http://www.riedel.com/
• http://www.spiegelau.com/